What information we collect, why, and what you can do about it.
This Privacy Policy explains how Kerr & Company LLC ("we," "us"), a Michigan limited liability company, handles information in connection with builtbykerr.com (the "Site") and our services.
The short version: This is a simple marketing website with a contact form. We don't sell your information, we don't run advertising trackers on it, and we only use what you voluntarily send us in order to respond to you.
When you contact us by email or through the contact form on this Site, or engage our services, we receive whatever you choose to send — typically your name, email address, phone number, business name, and details about your project. During an engagement we may also receive account access, business data, and materials you provide so we can perform the work.
The contact form on this Site is processed by Web3Forms, a third-party form-delivery service. When you submit it, the name, email address, phone number (if you choose to provide one), and service selection you enter are transmitted to Web3Forms, which forwards them to us by email. We use those details only to respond to your inquiry — not for marketing lists or automated sequences. Web3Forms publishes its own privacy policy at web3forms.com.
This Site is hosted on GitHub Pages. Like virtually all web hosting, GitHub's servers automatically log basic technical request data, which may include IP address, browser type, referring page, and time of request. We do not control that logging and do not use it for marketing. See GitHub's Privacy Statement.
This Site loads fonts from Google Fonts, which involves a request to Google's servers that may expose your IP address to Google. See Google's Privacy Policy.
This Site uses Plausible Analytics for anonymous pageview counts. Plausible is cookieless and privacy-focused: it stores no cookie, assigns no persistent identifier, and does not track you across sites. Loading its script does expose your IP address to Plausible at the moment of the request, which it uses to derive a country and then discards. See Plausible's Privacy Policy.
This Site sets no cookies at all — not its own, and none from the analytics described above, which is cookieless by design. That is why there is no consent banner: there is nothing to consent to. If that ever changes we will say so here before it does.
We do not sell, rent, or trade your personal information. We do not send marketing email to people who have not asked to hear from us.
Performing our services may require access to your accounts and systems — website hosting, Google Business Profile, ad accounts, analytics, CRM, or similar. We treat that access as confidential, use it only to perform the agreed work, and do not access systems outside the scope of the engagement.
You may revoke our access at any time. On request at the end of an engagement, we will return or delete client materials in our possession, except where retention is required by law or for legitimate record-keeping.
If our work involves handling personal information belonging to your customers (for example, leads generated by a campaign), you remain the controller of that data and are responsible for your own privacy disclosures and any required consents.
Depending on the engagement, work may involve third-party platforms — including Google (Analytics, Ads, Business Profile), Meta (Facebook/Instagram advertising), hosting and domain providers, email and messaging providers, payment processors, and AI/automation vendors. These providers have their own privacy policies and data practices, which we do not control. We recommend reviewing the policies of any platform you use.
We take reasonable measures to protect information in our possession, including limiting access and using reputable providers. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
We retain information for as long as needed to provide services, maintain business records, and comply with legal obligations — typically the duration of the engagement plus a reasonable record-retention period.
You may request access to the personal information we hold about you, ask us to correct or delete it, or ask us to stop contacting you. Contact us using the details below and we will respond within a reasonable time.
Depending on where you live, you may have additional rights under laws such as the California Consumer Privacy Act (CCPA/CPRA) or the EU/UK GDPR — including rights of access, deletion, correction, portability, and objection to certain processing. We do not sell or share personal information for cross-context behavioral advertising. We will not discriminate against you for exercising any privacy right.
This Site and our services are intended for businesses and adults. We do not knowingly collect personal information from anyone under 16. If you believe a child has provided us information, contact us and we will delete it.
We operate in the United States. If you access this Site from outside the U.S., your information may be transferred to, stored, and processed in the United States, where data-protection laws may differ from those in your country.
This Site links to third-party websites (including our own products and external references). We are not responsible for the privacy practices or content of those sites.
We may update this Privacy Policy from time to time. Changes take effect when posted, with the "Last updated" date revised. Material changes affecting active clients will be communicated directly.
Questions or requests about privacy:
Kerr & Company LLC
Grand Rapids, Michigan
Email: matthew@kerrandcompanyholdings.com