For salons, barbers, spas, lash and nail studios: a service menu with prices, online booking that fits the software you already use, a page for each stylist, and a Google Business Profile that agrees with the site — from $999, with the copy written for you. There is a complete demonstration you can open first.
A salon website has one job: turn the person who just found you into a booked appointment without a phone call. That means the two things a visitor wants are on the first screen — what you do and what it costs — and the booking is one tap away. Salon sites go wrong by hiding prices, by making booking a phone number that rings out while your hands are in someone's hair, and by being built on a platform the owner cannot log into. We design and build salon websites in Grand Rapids at a fixed price from $999, write the copy ourselves, and put everything in your name.
Every service, its duration and its price, as text. "From" prices where the answer depends on the hair. Nothing hidden behind "call for pricing".
Either the booking software you already use, connected as a link or widget, or a custom booking tool built for you. Which one is a decision, and it is yours.
Name, photograph, what they are known for, and their own booking link. In a chair-rental salon it is how each stylist gets found on their own.
Supplied by you. Photography is not included, and in a salon the before-and-after is the thing that sells.
The map listing is where most people find a salon first. Its hours, photographs, booking link and reviews are what they see before your site loads.
Click-to-call on mobile for the people who would rather talk, and a short form that reaches you, tested end to end.
Rather than describe an appointment-led site, we built one: Linden Skin Studio, a demonstration of a fictional two-room skin studio in East Grand Rapids. The business does not exist, the page says so in a banner at the top and again in the footer, and it is not a client. It exists so you can try the flow on your own phone. What to look at:
Four services, each with a duration and a price: a signature facial, 60 minutes, $95; a chemical peel, 45 minutes, $140; laser hair removal, per session, from $75; and a 20-minute consultation, free. That is the whole service menu, and it answers the visitor's first question before they scroll. The figures are illustrative; on a real build they are yours.
Pick what you are booking, pick a time from the openings shown, and the card beside them answers immediately with the duration, the price and the deposit — none, in this case. The page says on it what a demonstration cannot do: on a real build this writes to the studio's calendar and texts a confirmation. That sentence is the difference between a demonstration and a tool, and it is priced below.
Under the headline: licensed esthetician, evening appointments, no membership, first consult free. Four facts a visitor is checking for, in text, rather than a paragraph about passion. On a barbershop the line would be walk-ins or booked, the hours, and whether you take cards; on a lash studio, the fill policy and how far ahead to book.
The other two demonstrations, a roofing company and a restaurant, are also fictional businesses, and they show the same build method applied to an estimate form and to a menu with hours and reservations.
Publishing prices is the decision most salon owners hesitate over and the one that most affects bookings. A visitor who cannot find a price assumes the worst and books somewhere that shows one. Where the price depends on length, thickness or the work involved, a "from" price with a line explaining what moves it is honest, and it still answers the question. The menu is text on the page, grouped the way you group it — cut, colour, treatments, nails, lashes, waxing, men's — with durations, so the menu and the booking tool agree.
Most salons already run booking software, and it is usually the right tool: it holds the calendar, each stylist's hours, the deposits and the reminders. On a build here we connect the site to it as a link or as the embedded widget the provider supplies, on every page and on every stylist's page. The software is a third party you choose. Its subscription and its card-processing fees are yours, not part of our price, and we say which product before you commit.
The other route is a custom booking tool built for you, which is what the demonstration shows and what the Growth Site + Tool package includes: a booking flow on your own site that writes to your calendar and sends a text confirmation. If that tool needs a paid service to work — a texting provider, a calendar product — that subscription is yours, and we say which one before you commit. It costs more than connecting the software you have, and for most salons connecting the software you have is the right answer. We will say which you are on the first call rather than sell the tool.
A name, a photograph, the services they take, the days they work and their own booking link. In a commission salon it lets a client find their person. In a chair-rental salon each stylist is a business, and a page each is how a search for their name lands on your site rather than on a social profile. Stylist pages, plus a page per service category and a gallery, are what move a salon from three pages to five or eight, which is the line between the two packages below.
Photography is not included; you supply the photographs, or we use stock until you have them. Our article on why website projects stall tells most businesses to launch without waiting on a photographer and then names salons as the exception: when the product's appearance is the purchase decision, placeholders undersell you. The practical version is to launch the service menu, the booking and the contact pages now, and bring the gallery in as the work gets photographed. A phone photograph of finished hair in good light does more than any stock image.
Cancellation window, deposits, late arrivals, children, what to bring to a first appointment. They are your policies; we write them clearly and put them where a person looks before they book, because a policy someone finds afterwards is an argument.
When someone searches "salon near me" or "barber Grand Rapids", the three businesses in the map pack get the taps. That listing is your Google Business Profile, and it shows your hours, photographs, reviews and booking link before your site has loaded. The local SEO page explains that the ranking is driven mostly by the profile itself — the right category, completeness, review volume, consistent listings, activity — and not by how good the website looks.
Every build here includes Google setup, so the profile points at the site and the hours, address and phone match everywhere. Reviews are the other half, and for a salon they are the deciding one: a person choosing who will cut their hair reads them. The local SEO page describes a review system that messages a client after their appointment and routes happy ones to Google, with unhappy ones going to you privately first. That is separate from the site: a one-time Profile Tune-Up is $750, and ongoing management starts at $500 a month per location.
Three packages, published, fixed, and quoted in writing before any work starts. The full cards are on the web design page; this is how they map to a salon.
Up to three pages, mobile-first: a home page with the service menu, the booking link and the proof line; a page for the studio, the team and the policies; and a contact page with the map, click-to-call and a short form. On-page SEO and Google setup are included. Right for a single-chair studio, a barbershop, a lash or nail studio, or a salon whose booking software already does the rest.
It can be paid as $149 a month for twelve months instead of $999 up front. At the twelfth payment the payments stop and the site is yours outright, and hosting, updates and edits are included the whole time. If you stop early the site comes down, we hold it for 90 days, and you can buy out the balance at any point. Paying up front is cheaper, $999 once against $1,788 over a year.
Five to eight custom pages: a page per service category, a page per stylist, a gallery, the policies, and the booking widget on every one. Copywriting, on-page SEO, local schema, reviews and analytics. For a salon with several stylists or a spa with several service lines. Half now, half at launch.
Everything in Business plus a custom booking tool: the flow in the demonstration, on your site, writing to your calendar and texting a confirmation. For the salon that does not want to run a third-party booking product, or needs a flow the products do not offer. The app development page says what "one custom tool" covers and what it does not.
Managed hosting and security, monthly edits and updates — a price change, a new stylist, new hours — and uptime and performance monitoring. Optional; the website maintenance page lists what it covers and what it does not.
We write the copy; you do not hand us finished text and hope. Three rounds of revisions are included, and anything after that is quoted before a minute of work happens. A fixed price and a date in writing before you commit, and no hourly meter. You own all of it at the end: code, content, domain, accounts. Cancellation before work starts is a full refund of the deposit; after work starts you pay only for work done. What Grand Rapids web designers charge puts these prices against published local rates.
Photography and logo design; your domain and third-party fees — the booking software, the card processor, a texting provider, any paid app you ask us to connect; hosting after launch unless you take a care plan, though a static site can be handed to you to host free; and regulated copy that needs a specialist to sign off, which for a medical spa means the treatment claims.
The bones are the same for every appointment business — a priced menu, a booking path, a number, and pages that answer the questions people search — but the emphasis moves.
Barbershops. Walk-ins or booked, the hours and the number above everything else. The service list is short and the prices are round. A page per barber if they rent chairs.
Day spas and medical spas. Longer service descriptions, packages, and gift cards through a third-party provider. For a medical spa, treatment claims are regulated copy that needs a specialist to sign off, and we say so up front rather than write around it.
Lash and nail studios. The gallery is the sale, so the photographs matter most here. Full-set and fill pricing side by side, and a booking flow that asks the two questions you would ask on the phone.
Hair salons. Colour pricing that depends on the work, so "from" prices with a consultation offered, and a page per stylist. If some of your clients read on a phone at arm's length, the accessibility page lists what we test for text size, contrast and tap targets.
One call, a written proposal, a draft you comment on by clicking, and a handover in your name.
Twenty minutes, between clients. The services, the prices, the booking software you use, who works there. We keep the recording.
Scope, price and a date, in writing, before you commit. 50% to start, or the monthly plan on a Starter site.
Click anywhere on the draft and type. Three rounds of revisions are included.
Domain, hosting and logins registered to you from day one, the booking link tested on a phone. 50% on launch.
Yes. We connect the site to it as a link or as the embedded widget the provider supplies, on every page and on every stylist's page, and test it on a phone. The software is a third party you choose; its subscription and card-processing fees are yours and are not part of our price. For most salons this is the right answer.
Yes, as the Growth Site + Tool package from $4,999: a booking flow on your own site that writes to your calendar and texts a confirmation, which is what the salon demonstration shows. If it needs a paid service to work, such as a texting provider, that subscription is yours and we say which one before you commit. It costs more than connecting the software you have, and we will say which route fits on the first call.
Not on the Starter site, which fits a single-chair studio or a barbershop in up to three pages. A page per stylist, with their services, days and booking link, is one of the things that moves a salon into the Business Site, from $2,499, and it is worth it in a chair-rental salon where each stylist is found by name.
Yes. The bones are the same for any appointment business: a priced menu, a booking path, a number that dials, and pages that answer what people search. For a medical spa, treatment claims are regulated copy that needs a specialist to sign off, and we say so up front.
On the Starter site, yes: $149 a month for twelve months, then the payments stop and the site is yours outright. You can buy out the remaining balance whenever you like. If you stop early the site comes down and we hold it for 90 days with the buy-out open. Paying up front is cheaper: $999 once against $1,788 over a year.
Tell me the salon, the services and the booking software you use. I'll tell you which package fits, whether to connect your software or build the tool, and what it costs, in writing.