Quote tools, booking tools and intake bots, designed and built as web apps alongside your site — from $4,999 with the site, from $3,500 on their own. Not app-store apps, and this page says why.
When a Grand Rapids business searches for app development or app design, it usually needs one working tool — something that quotes, books or answers — rather than a native app in the App Store. That is what we build: web-based tools that run inside your website, on any phone, with nothing to install. The Growth Site + Tool package pairs one with a full site from $4,999; a tool on its own, for a site you already have, starts at $3,500.
A visitor answers two or three questions and sees a real range before calling. Fewer tire-kickers, more booked calls. The roofing demonstration has a working one you can try.
Pick a service, pick a time, done — without phone tag. The salon demonstration books in about thirty seconds; on a real build the booking lands in your calendar.
Collects the details you would ask on the first call — address, timing, photos — and drops them into your inbox or calendar, at 11pm on a Sunday.
When you cannot pick up, the caller gets a text within seconds and the lead is not lost to the next name on the list. Built and priced on the AI automation page.
The Growth package is described on the pricing cards as everything in the Business Site plus one custom AI tool — quote, booking or bot — with a priority build and strategy. Each of those words is doing work.
The tool is scoped to a single job your business needs done: produce a quote range, take a booking, or collect what a first call collects. It is connected to the systems that job needs. The price moves with how many of your existing systems it has to talk to, and one integration is not four; that is why the quote is fixed only after we know which systems are involved.
It is built around how your business actually runs, which is why it keeps working. It is not a rebranded chatbot template, and the demonstrations show the difference: the roofing estimator has your kind of inputs, not a generic "how can I help you" box.
We do not build iOS or Android apps for the App Store or Google Play. The tools are web apps: they live at your web address, open in the browser on any phone, need no install and no store review, and you own the code. For a local business that means a customer taps a link and is using the tool, instead of being asked to download something first.
A second tool, or a connected chain of them — intake to quote to follow-up to reporting — is the Automation System, from $7,500, on the AI automation page. A customer portal or anything with logins is scoped on its own. We would rather say that here than discover it in the middle of a build.
Native apps exist for good reasons. They can use the phone's hardware directly, they can work with no signal, and they sit on the home screen as an icon. They also have to be built for two platforms, submitted to two stores, updated through two review processes, and installed by every customer before any of it matters.
For most of the local businesses we build for, none of the native advantages applies and every one of the costs does. A homeowner comparing roofers is not going to install an app to get a price range; they will use the one that gives it to them on the web page they are already on. A salon customer books in the browser and moves on. The web tool wins because the customer's part is one tap. If your case is the exception — field crews working offline, a product that genuinely needs the camera or the sensors — we will say so on the first call, tell you what that build looks like, and not pretend a web tool covers it.
If you are building a product rather than a tool for an existing business, that is a different conversation and a different page: studio engagements cover a Build Audit from $3,500, a 0→1 product sprint from $25,000 and an agent build from $15,000. And if the question is whether to build at all, AI consulting answers build-versus-buy for $250 an hour, or as a $3,500 fixed-scope assessment whose plan is yours whether or not we build it.
All three are demonstrations of fictional businesses, labelled as such on every page. None is a client, and none of the numbers in them is real. They exist so you can try the tools rather than read about them.
On the roofing demonstration, a roof-size slider and a choice of material — architectural shingle, standing-seam metal or flat — produce a typical price range in about four seconds. The page labels it a range, not a quote, because the roof decides the final number. The figures are illustrative; on a real build they come from the contractor's own pricing. It is the simplest shape a quote tool takes, and it already answers the question the visitor came with. The contractor website page walks through the rest of that build.
On the salon demonstration, a priced service list leads to a booking flow: choose what you are booking, choose a time, book. The demonstration stops short of a real booking and says so; on a real build the appointment goes into your calendar and the confirmation goes to the customer.
The restaurant demonstration is the least tool-like of the three on purpose: a weekly menu, hours and a reservation path, photography-led. It is a reminder that some businesses need the site to be right before they need any tool at all, and we will say which you are.
A website and a custom tool are priced apart, because pretending otherwise is how quotes go wrong. A six-page site with copywriting is $2,499. The same site plus a working booking or quoting tool is $4,999, because the tool is software that has to be built, connected and maintained — not a page.
Everything in the Business Site — five to eight custom pages, copywriting and on-page SEO, local schema, reviews and analytics — plus one custom tool and a priority build with strategy. Half now, half at launch, negotiable on larger builds. Yours outright at the end.
One tool built, connected to your existing systems, tested against your real workflow, with training and documentation. Priced on the AI automation page as a Single Automation. Several connected tools are an Automation System from $7,500.
Managed hosting, monitoring and ongoing improvements for a tool start at $400 a month on the automation page. The site itself takes a care plan from $199 a month for hosting, updates, edits and monitoring. Both are optional; a static site can be handed to you to host free.
A fixed price and a date in writing before you commit, and no hourly meter. We write the copy. Three rounds of revisions are included, and anything after that is quoted before a minute of work happens. You own all of it at the end: code, content, domain, accounts. Cancellation before work starts is a full refund of the deposit; after work starts you pay only for work done.
Photography and logo design; your domain and third-party fees, including any paid app you ask us to connect; hosting after launch unless you take a plan; and regulated copy that needs a specialist to sign off. If a tool needs a paid service to work — a texting provider, a calendar product — that subscription is yours, and we say which one before you commit. The web development page covers what the engineering of the site itself includes, and what Grand Rapids web designers charge puts the site prices against published local rates.
The same four steps as a website, with one addition: the tool is tested against your real workflow before it goes live.
Twenty minutes. You describe the job the tool has to do and the software you already use. We keep the recording.
Names the one job, the systems the tool will touch, the price and the date. 50% to start.
The tool is built, connected, and run against your actual workflow — real bookings, real quote inputs — with the draft site open for comments.
Live at your address, in your name, with training and documentation. 50% on launch.
We build and sell our own software, so the person writing your quote tool writes real applications for a living, not template edits. That matters at the point where a tool has to be maintained: an agency that has never supported its own product is guessing about what goes wrong after launch. The about page lists what has actually been shipped and is live now.
It also matters for the advice. Because we have no software to upsell, "do not build that, a $30-a-month tool already does it" is an answer you will actually hear when it is the right one. Speed-to-lead — getting a new enquiry to your phone in seconds rather than hours — is the single most common reason a tool pays for itself, and the $3.82 cost-per-lead case study spells out why the follow-up matters as much as the form. The other case studies and the articles carry the arithmetic.
No. The tools we build are web-based: they run inside your website, in the browser on any phone, with nothing to install and no app store in the way. If what you need genuinely has to be a native app, we will say so on the first call rather than sell you a web tool that does not fit.
It does the part a person would otherwise do on the first call. An intake bot collects the details you would ask for — address, timing, photos, what is going on — and drops them into your inbox or calendar at any hour. A quote tool turns a few answers into a real range. It is not a rebranded chatbot template; it is built around the job you give it.
Most single tools are live in one to two weeks, simple ones in days. A site and tool together get one written date before you commit. What stretches it is the number of your existing systems the tool has to talk to: one integration is not four.
You do. Code, content, domain and accounts are yours at the end, the same as with every build here. There is no lock-in and no licence; if you leave, you take the tool with you.
Usually not. The tool connects to the scheduling, CRM and invoicing software you already run rather than forcing a migration. If your current stack genuinely cannot support what you need, we will tell you before you spend anything.
Tell me the one job you want done without a phone call, and the software you already use. I'll tell you what I'd build, whether it should be a web tool at all, and what it costs.