Conversion-focused websites for West Michigan businesses — built fast with AI, priced as fixed packages, and backed by care plans and custom tools that keep working after launch.
A business website should do one job: turn visitors into calls, bookings, and customers. We are a Grand Rapids web design and development shop that builds fast, mobile-first, conversion-focused sites for Grand Rapids, Kent County and West Michigan businesses — and because we build with AI, we ship in days, not months, at a fixed price you know up front.
Clear message, strong calls to action, fast load times, and mobile-first layout — designed to book jobs, not win art awards.
AI-assisted builds mean a focused site goes live in days. We once shipped a full product and its site in two days.
On-page SEO, clean structure, local schema, and Google Business setup baked in so the site can actually rank locally.
Add a working AI tool — instant quote, booking/intake bot, missed-call-to-text — that a Wix template can't do.
Fixed scope, fixed price — you get a quote before any work begins, never an hourly meter. Every build can attach a monthly care plan.
A sharp, single-purpose site for a local business that needs to look credible and capture leads.
A full multi-page site with services, gallery, and content built to rank and convert.
A conversion-focused site plus a working AI tool built for your business — the version competitors can't copy.
Keep the site fast, secure, and current — hosting, backups, monitoring, and monthly change requests handled for you.
Introductory pricing while we build our West Michigan client roster — these rates are locked in for clients who start now. Prices are starting points and depend on scope; you always get a fixed quote before any work begins.
Tell me your business, your goals, and what a new customer is worth. I tell you honestly what I'd build.
A clear scope, price, and timeline — no hourly surprises, no open-ended retainer to launch.
I build fast and show you real work early. Most sites go live in days to a couple of weeks.
Optional care plan and SEO/ads keep the site improving and bringing in leads month after month.
Development is the part of a website you cannot see in a screenshot: the code that makes it load fast on a phone, send a form to the right inbox, and connect to the tools you already run. Every quote includes it, because a beautiful page that scores 40 on a speed test or loses the contact form to a spam filter is a site that does not bring in business. We design and develop every site ourselves, so there is no hand-off between a designer and a developer.
Every page is built mobile-first and measured with Google's own tools before launch. Images are sized for the screen that loads them, fonts are limited to what the design needs, and there is no third-party script on the page that you did not ask for.
A lead form is only useful if it lands somewhere you read. We test every form end to end, add click-to-call on mobile, and set up analytics so you can see which page produced the call. No "we'll add tracking later".
Search engines read a site through its code. We ship the schema markup that tells Google what your business is, where it is, and what it sells, and we keep the HTML simple enough that a crawler and a screen reader both understand it.
Our default build is plain HTML, CSS and a little JavaScript served from a content delivery network — the same way this site is built. No theme, no page builder, no forty plugins waiting for a security patch. Static sites cost almost nothing to host and have nothing to hack: we set hosting up in your account and, if you want us to run it, the care plan covers updates, backups, and monitoring from $199 a month.
The difference between a brochure and a site that works while you sleep is usually one small piece of software.
A visitor enters the size of the job and sees a real range before calling.
Collects the details you would ask on the first call — address, timing, photos — and drops them into your inbox or calendar, at 11pm on a Sunday.
When you cannot pick up, the caller gets a text within seconds and the lead is not lost to the next name on the list.
Forms into your CRM or inbox, bookings into your calendar, inventory, pricing sheets, review requests, appointment reminders. If a tool you use has an API, we can wire the site to it.
A simple business website starts at $999, a standard multi-page site around $2,499, and a growth site with a custom AI tool from $4,999. You get a fixed quote up front — never hourly billing — and most builds attach an optional care plan from $199/month.
Because we build with AI, a focused business site can go from kickoff to live in days. I once shipped an entire product and its marketing site in two days. Bigger builds with custom tools take longer, but you get a clear timeline up front.
Yes — a monthly care plan from $199 covers hosting, updates, security, backups, and a set number of change requests, so your site stays fast and current without you managing it.
We build custom and can add a working AI tool most template shops can't — instant-quote calculators, booking/intake bots, or missed-call-to-text — so the site does real work, not just look good.
Design is what the site looks like and how it reads; development is the code that makes it load fast, work on a phone, submit a form, and connect to your booking or quoting tool. We do both on every build, so you never have a designer handing a mock-up to a developer who then quotes you again.
Both. The Growth package pairs a site with one working tool — an instant-quote calculator, a booking or intake bot, or missed-call-to-text — and larger tools are quoted on their own. Our own products are apps we built and sell, so the same person who writes your site writes real software.
When a site already runs on one of them and it is doing its job, we work inside it. For new builds our default is hand-written HTML, CSS and JavaScript on a content delivery network, because it is faster, cheaper to host, and has no plugin stack to patch. If you need a store or an editor-friendly CMS, we say so in the quote.
You do. The repository, the domain, and the hosting account are in your name. If you leave, you take the whole site with you — no export fee, no rebuild.
No. We are based in Grand Rapids and build for businesses across West Michigan — Holland, Grand Haven, Muskegon, Kalamazoo, Grandville, Zeeland, Allendale and the lakeshore towns. The process is the same wherever you are.
No. The whole build runs on one call and a shared link where you watch real pages appear, and you always talk to the person writing the site, not an account manager.
Yes. Local search runs on your Google Business Profile, the city named on your pages and in your schema, and consistent listings. We point all three at the town your customers search from, and the local SEO service can manage it monthly.
Three things make this different from every other quote you'll get.
Published agency timelines run 4–8 weeks for a custom multi-page business site. We build with AI and ship in days — a full product and its marketing site once went live in two.
Published 2026 pricing data puts a boutique agency build at $8,000–$15,000. Ours start at $999 — published right here, no "contact us for a quote."
Add an instant-quote calculator, booking bot, or missed-call-to-text. Template shops can't build these; most agencies won't.
No account manager relaying notes to a junior designer. You talk to the person writing the code.
We rework the first deliverable until you approve it — and you own the site, domain, and hosting outright.
On-page SEO, local schema, and Google Business setup are included in the build, not sold as a separate retainer.
| Kerr & Co. | Typical agency | DIY builder | Overseas marketplace | |
|---|---|---|---|---|
| Starting cost | $999 | $8,000–$15,000 | $20–$50/mo | $300–$1,000 |
| Time to launch | Days | 4–8 weeks | Your evenings, for weeks | 3–8 weeks |
| Price published | Yes | Rarely | Yes | Yes |
| Custom design | Yes | Yes | Template | Often template |
| Custom AI tool option | Yes | Rare | No | No |
| On-page SEO included | Yes | Usually extra | DIY plugin | Usually none |
| Who you talk to | The builder | Account manager | Help docs | Rotating contractors |
| Ongoing care | $199/mo | $150–$500/mo | You manage it | Usually none |
Agency build and maintenance-retainer ranges from Digital Applied’s 2026 pricing data (published 8 April 2026, read 18 August 2026): boutique agency build $8,000–$15,000, small-business maintenance retainer $1,800–$6,000 a year. Typical ranges, not quotes from any specific company.
Comparison figures are typical published 2025–2026 market ranges for small-business web projects, not quotes from any specific company. Every project gets its own fixed quote.
We are based in Grand Rapids and build for the whole of Kent County — Wyoming, Kentwood, Grandville, Walker, East Grand Rapids, Rockford, Byron Center, Caledonia — and across West Michigan from Holland and Grand Haven to Muskegon and Kalamazoo. The build happens over a call and a shared link, so the town changes the local search setup, not the quality of the site.
Every site gets the same mobile-first structure, the same tested forms and click-to-call, the same on-page SEO and speed work, whether the business is on Monroe Center or on US-31.
Local rankings lean on three things you control: the Business Profile, the words on the page, and how consistently the business's name, address and phone appear across the web. For a Holland business we write Holland on the page and in the schema, set the Business Profile's service area to Ottawa County, and fix the listings so they agree. A Zeeland business should not have to compete for "Grand Rapids" to be found in Zeeland.
Lakeshore and resort businesses do most of a year's selling in a few months. The site has to capture the July visitor who books immediately and the February planner who wants a quote emailed — an intake bot that takes the booking at midnight in July, a quote calculator that qualifies the lead in February. We build both paths, and the care plan keeps the site current between seasons.
Grand Rapids and Kent County — see custom websites for Kent County.
Lakeshore — Holland, Zeeland, Grand Haven, Spring Lake, Muskegon, Norton Shores, Saugatuck.
Ottawa County — Allendale, Hudsonville, Jenison, Coopersville.
South and east — Kalamazoo, Portage, Battle Creek, Hastings, Greenville, Big Rapids.
Not listed? If you are in Michigan and reachable by phone, we can build your site.
Tell me about your business and what you want it to do. I'll tell you honestly what I'd build and what it costs — no pitch, no pressure.