Write-ups from campaigns I actually ran and properties I actually manage. Where there are numbers, they came out of my own accounts — including the ones that did not go the way I expected.
The full arithmetic from a $179 campaign — and why most advertisers spend months optimizing the wrong half of the equation.
I made the ask harder and the leads got cheaper. Plus the rewrite for six local trades.
It's almost never the developer. It's a content request that's been sitting in an inbox since March — and the fix is to invert who drafts first.
The standard quote is 8–12 weeks. The standard build is under a week. Where the gap comes from.
Published local rates, what each tier includes, and an honest account of why my starter price is below the freelancer floor.
$11,113 at a 4.08% conversion rate, ~68% of it from an Instagram audience grown organically to 15,000 — with the caveats that matter.
$179 of spend, roughly 4× below the real-estate median — with the campaign-by-campaign numbers and the caveats.
Ask it directly. If the answer is useful to more than one person it usually turns into the next article.